February sales continue to head in a positive direction with eight of the top 10 pickups outperforming monthly sales from a year ago. General Motors is making a strong push to sell down the inventory of its Silverado and Sierra half-ton trucks to make room for the coming new models as it continues plant upgrades. That means that some dealers are able to offer great deals, and consumers seem to responding.
With all the attention on GM’s new 1500 trucks (and for good reason — a lot is riding on their success), it’s easy to forget that both Ford and Toyota continue to increase their truck sales with double-digit gains. Look for all the full-size truckmakers to continue to benefit as the housing and construction industries make more progress, but the year is only just getting started.