Double digit sales growth year over year for full-size pickup trucks looks like it will continue for the big truck makers. Helped by relatively stable fuel prices, an improving construction segment and growing consumer confidence, pickup truck sales are buoying the industry. Ford continues to be the far-and-away leader, but the gains Ram Truck is making cannot be denied. Of course, with the 2014 Chevrolet Silverado and 2014 GMC Sierra 1500s coming online throughout the summer (double cabs and regular cabs), GM is likely to benefit as well.
At this rate, some experts are predicting the total number of vehicles sold in the U.S. (barring any significant economic events) should be close to 16 million units, a level we haven’t seen for a long time. The outlook still looks great for the industry, and the fact that quite a few truck dealerships are doing well will help local economies as well.